If you are a real estate agent in Nairobi, you already know the market moves fast. A serious buyer sends you a WhatsApp message asking about a 3-bedroom in Kilimani. You are on a site visit in Karen. By the time you reply three hours later, they have already toured a property with another agent

You paid for a website. You might have even paid a decent amount. It looks good on your phone. Your family says it looks professional. You shared it in your WhatsApp groups and got some fire emojis. But when you check Google Analytics, you see people are visiting — and then leaving without calling, without

If you run a business in Kenya, WhatsApp is not just a messaging app — it is your most important sales channel. But here is the problem most Kenyan business owners face: WhatsApp never sleeps, but you do. A customer messages you at 11pm asking about your pricing. You are asleep. By 7am when you